Beretta recently implemented a new, lower-price strategy for its APX series of striker-fired, polymer pistols — savings that are passed on to consumers.
In a marketplace crowded with limited-time promotions, Beretta has elected to put in place an across-the-board, permanent price reduction to deliver better value on all its APX pistol models.
“The new price on our APX pistols is about delivering unmatched value to our customers without the worry they may need to wait for the next promotion to get a great deal,” said Chuck Azotea, director of product marketing for Beretta USA. “This new lower price does not mean lower quality. Our APX pistols will continue to be built to the exacting standards of military and law enforcement departments worldwide, making it an easy purchase choice for any consumer.”
The Beretta APX pistol is offered in full-size, centurion (mid-size), compact and carry models and in both 9mm and .40 calibers. Target and RDO models are also available.
All Beretta APX pistols feature replaceable grip frame housings and removable, serialized chassis, which make the pistol easy to disassemble and maintain. Aggressive, full-length slide serrations provide improved slide manipulation, making it easier to shoot even under adverse conditions. The pistol series also features ergonomic grips with enhanced texturing for a secure grip in all shooting situations.