Trijicon Inc., global provider of aiming solutions for the hunting, shooting, military and law enforcement markets, has redesigned its website to better serve the needs of the entire shooting community.
Improved navigation, more detailed product specification information and interactive tools help users determine specific product options based on their individual requirements.
The newer Trijicon.com features customized user portals for easy access to marketing, sales and customer service tools. An updated dealer locator allows users to find a Trijicon retailer with ease.
“Interaction and functionality were our key focus points when designing the new Trijicon website. We wanted to develop a single, service-oriented destination for our dealers while providing a true community atmosphere for everyone,” said Chuck Wahr, Trijicon Global VP, sales and marketing.
The updated site also focuses on education and overall brand experience for the consumer. Optimized search functions, along with product selection and comparison tools, make it easy to find the perfect aiming solution regardless of firearm platform or end use. Team Trijicon community pages and integrated social feeds allow consumers and dealers to stay current with tips, tactics and all things Trijicon.