Post by whitehorse on Apr 7, 2020 10:21:04 GMT
NEW PARTNERSHIPS
DISTRIBUTION
Calcutta Outdoors’ new line of premium, high-performance sunglasses is available through Big Rock Sports. The Discover Series sunglasses include eight new frames with multiple colors and lens choices for consumers.
Bill Hicks & Co. Ltd. and Sports South LLC are now offering Rival Arms products for distribution to firearm dealers nationwide.
Korth Group was named the official Canadian distributor of Clenzoil’s Field and Range product line. Tactical Solutions also announced a partnership with Korth Group for distribution of its full line of products, including X-Ring rifles, throughout Canada.
Davidson’s Inc. announced the addition of Shadow Systems to its family of firearms offerings. Initial offerings will focus on Shadow Systems’ MR918 series of pistols.
AmChar Wholesale announced a new agreement to distribute On Duty CBD products to the outdoor industry.
1791 Gunleather tapped Sports South LLC for U.S. distribution of its line of holsters and belts.
Gunarama Wholesale, Inc. is now a full-line distributor for Night Fision products in the Western U.S.
Zanders Sporting Goods announced the expansion of product lines from the following manufacturers: Amend2 Magazines, American Buffalo Knife & Tool Co., AR-MOR Targets, Big Shot Targets, Clean-Shot, Ed Brown Products, Guntec USA, Hackett Equipment, Hat Point Target, Hunter’s Blend Coffee, Killer Food Plots, MAXIM Defense, Next Level Armament, Night Fision, Pittman Game Calls, Proven Insect Repellent, Scentlok Technologies, SKB Cases, Talley Manufacturing, Target Vision, TuffyPacks and XTech Tactical.
SALES REPRESENTATION
Mammoth Coolers announced the addition of Tackett Brothers Inc. to its sales team for representation in Kansas, Missouri, Nebraska, Iowa and Illinois.
Styrka Optics has added Proactive Sales and Outdoor Outfitters Group to its sales rep roster. Proactive Sales will represent the company in the Northeastern U.S.; Outdoor Outfitters Group will provide sales coverage to Midwestern and North-Central states.
PR/MARKETING
Birchwood Casey retained Providence Marketing Group as its marketing agency of record. Providence is tasked with handling all digital marketing efforts, media planning and public and writer relations.
Desert Tech selected Chevalier Advertising as its official agency of record. Chevalier will assist in an ongoing PR campaign directed toward the shooting, tactical and L.E. markets to include event planning, coordinating media samples and writing and distributing press releases. Chevalier Advertising will also help create brand and product marketing campaigns including creative and media placement.
Versacarry named Howard Communications Inc. as its PR/marketing agency of record. Howard Communications will handle all media-related activities with the outdoor and shooting media.
Steinel Ammunition Co. has partnered with Laura Burgess Marketing to grow brand awareness.
DISTRIBUTION
Calcutta Outdoors’ new line of premium, high-performance sunglasses is available through Big Rock Sports. The Discover Series sunglasses include eight new frames with multiple colors and lens choices for consumers.
Bill Hicks & Co. Ltd. and Sports South LLC are now offering Rival Arms products for distribution to firearm dealers nationwide.
Korth Group was named the official Canadian distributor of Clenzoil’s Field and Range product line. Tactical Solutions also announced a partnership with Korth Group for distribution of its full line of products, including X-Ring rifles, throughout Canada.
Davidson’s Inc. announced the addition of Shadow Systems to its family of firearms offerings. Initial offerings will focus on Shadow Systems’ MR918 series of pistols.
AmChar Wholesale announced a new agreement to distribute On Duty CBD products to the outdoor industry.
1791 Gunleather tapped Sports South LLC for U.S. distribution of its line of holsters and belts.
Gunarama Wholesale, Inc. is now a full-line distributor for Night Fision products in the Western U.S.
Zanders Sporting Goods announced the expansion of product lines from the following manufacturers: Amend2 Magazines, American Buffalo Knife & Tool Co., AR-MOR Targets, Big Shot Targets, Clean-Shot, Ed Brown Products, Guntec USA, Hackett Equipment, Hat Point Target, Hunter’s Blend Coffee, Killer Food Plots, MAXIM Defense, Next Level Armament, Night Fision, Pittman Game Calls, Proven Insect Repellent, Scentlok Technologies, SKB Cases, Talley Manufacturing, Target Vision, TuffyPacks and XTech Tactical.
SALES REPRESENTATION
Mammoth Coolers announced the addition of Tackett Brothers Inc. to its sales team for representation in Kansas, Missouri, Nebraska, Iowa and Illinois.
Styrka Optics has added Proactive Sales and Outdoor Outfitters Group to its sales rep roster. Proactive Sales will represent the company in the Northeastern U.S.; Outdoor Outfitters Group will provide sales coverage to Midwestern and North-Central states.
PR/MARKETING
Birchwood Casey retained Providence Marketing Group as its marketing agency of record. Providence is tasked with handling all digital marketing efforts, media planning and public and writer relations.
Desert Tech selected Chevalier Advertising as its official agency of record. Chevalier will assist in an ongoing PR campaign directed toward the shooting, tactical and L.E. markets to include event planning, coordinating media samples and writing and distributing press releases. Chevalier Advertising will also help create brand and product marketing campaigns including creative and media placement.
Versacarry named Howard Communications Inc. as its PR/marketing agency of record. Howard Communications will handle all media-related activities with the outdoor and shooting media.
Steinel Ammunition Co. has partnered with Laura Burgess Marketing to grow brand awareness.