Post by magnum on May 2, 2020 4:31:31 GMT
Kinsey’s Acquires Alpine Archery
Kinsey’s Inc. has purchased Alpine Archery, with plans to reinvigorate the brand and its well-known assortment of archery products.
Alpine Archery has been producing products designed, manufactured and assembled in the U.S. for nearly 30 years. Kinsey’s plans to build on the reputation of producing quality gear that has been trail-tested and built to last, while backing the products with its standout customer service.
“We look forward to the opportunity to breathe life back into one of the archery industry’s staple brands. Building the products in the USA will continue to be important as we focus on driving consumer value back into the brand,” said Kinsey’s Brands Sales Manager Jeremiah Hershberger.
The company’s primary focus for 2020 is on refreshed branding that speaks to a modern consumer. Additionally, the quiver line, including the popular PowerLoc Ultralite, Softloc Classic and the Bear Claw, will be reactivated with modern colors and camo patterns. A new website and refreshed product line is slated to be available to the public by early third quarter of this year.
“Alpine Archery has been widely known as a quality and price efficient brand that has stood the test of time. Combining those values with the resources of the Kinsey’s Consumer Brands Division will create an exciting resurgence of the Alpine brand. Alpine Archery will complement October Mountain Products perfectly and drive value to retailers’ pegs,” said Justin Gorman, VP of sales and marketing at Kinsey’s Inc.
Kinsey’s consumer brands include BlackHeart, Elevation, Fin-Finder and October Mountain Products. The Brands Division is headquartered in Mount Joy, Pa. / kinseysinc.com
Alpine Archery has been producing products designed, manufactured and assembled in the U.S. for nearly 30 years. Kinsey’s plans to build on the reputation of producing quality gear that has been trail-tested and built to last, while backing the products with its standout customer service.
“We look forward to the opportunity to breathe life back into one of the archery industry’s staple brands. Building the products in the USA will continue to be important as we focus on driving consumer value back into the brand,” said Kinsey’s Brands Sales Manager Jeremiah Hershberger.
The company’s primary focus for 2020 is on refreshed branding that speaks to a modern consumer. Additionally, the quiver line, including the popular PowerLoc Ultralite, Softloc Classic and the Bear Claw, will be reactivated with modern colors and camo patterns. A new website and refreshed product line is slated to be available to the public by early third quarter of this year.
“Alpine Archery has been widely known as a quality and price efficient brand that has stood the test of time. Combining those values with the resources of the Kinsey’s Consumer Brands Division will create an exciting resurgence of the Alpine brand. Alpine Archery will complement October Mountain Products perfectly and drive value to retailers’ pegs,” said Justin Gorman, VP of sales and marketing at Kinsey’s Inc.
Kinsey’s consumer brands include BlackHeart, Elevation, Fin-Finder and October Mountain Products. The Brands Division is headquartered in Mount Joy, Pa. / kinseysinc.com