Post by Admin on Sept 20, 2019 15:14:00 GMT
“All retailers depend on their customers attitudes. Many simply don’t want to travel, pay the parking fee, queue up and so on, only to find out the product they’re after isn’t there.
“This is where online retailers step in. In most cases, we do offer much lower prices too, but remember the price of the product in part reflects the costs of running a business. When a big chunk of your income goes towards your rent and bills, it’s not the online retailers that need to take the blame.
“There are also certain things we can’t beat the bricks-and-mortar businesses on. Some customers look out for personal shopping experience and feel online stores can’t give them that.
“All in all, the market is a competitive place – but when you consider that right now only about 30 per cent of small businesses are using the internet to sell their products, it seems there is a place for both physical and virtual stores to co-exist successfully.”
However as more and more small firms in the firearms trade make the move to online sales, it is becoming increasingly important for current traders to offer something unique.
“We’ve already mentioned our vast assortment and the ease of finding and ordering the right product,” remarks Lukas. “Futhermore, each package will generally be dispatched on the same or next business day, as soon as the payment in cleared.
“We offer free Standard delivery and paid tracked Expedited 1-2 days delivery. Though in the case of the UK, most orders reach the customers in less than 24 hours from the moment of purchase. Free deliveries are also enjoyed by customers in Ireland, the United States and Australia.
“Also, we want our customers to be completely satisfied with each product. They can’t try and test it before purchasing, so if something isn’t right, it can be easily returned (for free in the UK) within 60 days of receipt.”
Although Military 1st have noted the success of trade events such as the British Shooting Show and The Game Fair they have decided to focus solely on increasing their online presence and building awareness of the brand.
Despite exhibitions offering an insight to industry trends, such as increasing popularity for a European style of clothing in the UK, Military 1st also claim to have advantages over established brands such as Harkila, Seeland and Deerhunter.
Lukas says: “Clothing is personal choice, and various factors determine what clothes we choose to wear. When visiting our website, our existing and future customers can choose from a variety of styles, those more traditional represented by Jack Pyke, and contemporary such as Helikon, Pentagon and Wisport.
Regardless of fashion, all these companies are known to understand the needs of shooting enthusiasts fully, and this has been confirmed during our conversations with the fans of the sport who use their products daily.
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